Insights Into Actions

Explore our quick-read articles packed with ideas and insights to help inspire your next move.

How to Pivot the Conversation to Life Insurance for the Whole Family

Long-term care planning is vital, but it’s often forgotten. Financial professionals can help their clients by introducing the subject early and helping them find solutions for their long-term care needs.

Proactive Long-Term Care Planning with Clients

3 Optimization Strategies: How to Thrive and Survive

From operational workflows to customer experiences, businesses that optimize intelligently have the opportunity to outperform those with outdated processes and practices.

Building Multigenerational Loyalty with Wealth Transfer Strategies for Life Insurance Professionals

In this article, Rob Bisch explores how financial professionals can use life insurance to help clients build generational wealth.

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The Power of Pacific

At Pacific Life, putting customers first has allowed us to serve families and businesses successfully for over 150 years. As part of a mutual holding company structure, we have no publicly-traded stock, so we can focus on long-term strategies, financial strength, and the best interest of our policyowners.

You and your clients, our policyowners, are at the heart of the business decisions we make.

Leader

Awarded Best Life Insurance Company by Forbes Advisor 3 Years in a Row in 2020, 2021 & 2022¹

Strong

Strong Financial Strength Composite Score, COMDEX 94 out of 100² — Top 6% of Life Insurance Carriers with Ratings from 4 Independent Rating Agencies³

Ethical

Named One of the World's Most Ethical Companies by Ethisphere Institute 8 Years in a Row⁴

Service

Dalbar Insurance Service Award Winner 7 Years in a Row⁵ and Newsweek’s Best Customer Service Companies in 2021 and 2022⁶

The primary purpose of life insurance is death benefit protection.

In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.

¹Forbes Advisor “8 Best Life Insurance Companies of 2025”: https://www.forbes.com/advisor/life-insurance/best-life-insurance-companies/?award=best-life-insurance-companies-awards-2024-pacific-life. Published 3/3/25. Forbes Advisor is not an affiliated company of Pacific Life Insurance Company.

²The COMDEX is a composite score of the four independent raters of financial strength (A.M. Best, Fitch, Moody’s, and Standard & Poor’s). The COMDEX rates life insurance companies on a scale of 0 to 100, with 100 being the highest rating. As of August 1, 2024. For current ratings, visit www.PacificLife.com. COMDEX is not an affiliated company of Pacific Life Insurance Company.

³VitalSales Suite, a product of EbixExchange. As of August 1, 2024. EbixExchange is not an affiliated company of Pacific Life Insurance Company.

⁴From 2018-2025, Ethisphere Institute named Pacific Life one of World’s Most Ethical Companies based on its compliance and ethics program, corporate citizenship, culture of ethics, corporate governance, and leadership, innovation, and reputation: https://www.pacificlife.com/press-releases/pacific-life-named-one-of-worlds-most-ethical-companies-for-eighth-consecutive-year.html. Ethisphere Institute is not an affiliated company of Pacific Life Insurance Company.

⁵From 2017–2023 Dalbar Insurance Service Award Winner for Consistent focus on improving the policyowner experience: https://dalbar.com/Awards/Winners/75. Dalbar is not an affiliated company of Pacific Life Insurance Company.

⁶Newsweek “America’s Best Customer Service Companies 2022”: https://www.newsweek.com/americas-best-customer-service-2022/services-insurance. Newsweek is not an affiliated company of Pacific Life Insurance Company.